Reflections on the New Year

2011 brought many good things both for me personally and for ES Swanson Law.  I joined the Referral Partners Chapter of BNI, and have made a number of good connections with generous, hard-working and qualified people.  I have continued to serve as the Community Service Coordinator of the Rotary Club of Northwest Hennepin County.  Our Club’s service projects have supported numerous causes, including education and earthquake relief in Haiti (Haiti Outreach), child hunger around the world (Feed My Starving Children), the local need for food and clothing (CROSS Foodshelf), and the need for beds for children (40 Winks Foundation), and our 2011 Holiday Card Drive sent nearly 300 holiday cards to U.S. troops deployed overseas.  In addition, my husband and I celebrated our first wedding anniversary.

On the business side, ES Swanson Law saw tremendous growth during 2011.  The firm’s clients grew by 370%, but that statistic is misleading since I did not launch the firm until November 1, 2010.  Statistics aside, I am both pleased and honored that ES Swanson Law has been able to work with so many great businesses.  Last year, I had the privilege to:

  • incorporate nine new companies,
  • protect several trademarks,
  • review two employee handbooks,
  • advise clients regarding the sale/purchase of a business,
  • draft or review several property leases,
  • dissolve two companies,
  • advise several clients regarding business disputes,
  • draft numerous employment, independent contractor, and compensation agreements,
  • prepare several release forms,
  • write customer agreements, and
  • review a wide variety of other contracts and legal documents.

I also gave three presentations to groups of local business people, and I guest lectured on the topic of Social Media Law at two sections of the Introduction to Entrepreneurship course at the University of Minnesota – Duluth.

Empowered by these accomplishments, I have set new goals for 2012.  This year, I expect to:

  1. give at least six presentations,
  2. publish weekly blog posts on substantive legal issues relevant for business owners,
  3. upgrade the firm’s technology to improve efficiency and maintain work quality,
  4. become actively involved in the North Hennepin Chamber of Commerce,
  5. maintain the firm’s new marketing campaign, including social media efforts on LinkedIn, Facebook, Twitter, and Foursquare,
  6. promote the firm’s RSS feed,
  7. expand my work in commercial real estate,
  8. continue my involvement in Rotary, BNI, and the Business Resource Group, and ultimately,
  9. double the number of clients working with ES Swanson Law.
Sincerest thanks to everyone who has supported the firm or referred work to me.  I appreciate working with all of you and look forward to collaborating with you in 2012!  Check back here later this week for new blog posts!