Responding to Cease-and-Desist Letters

  Consider this: You had a great business idea, and after developing a business plan and a viable budget, you went to the Secretary of State’s Office and filed Articles of Incorporation to start a new company.  The Secretary of State accepted your Articles of Incorporation without any questions, so you purchased insurance for the […]

Are Footlong Sandwiches Trademarks?

Sandwich terminology has become the focus of a new trademark infringement lawsuit.  Casey’s General Stores, Inc., an Iowa-based chain of convenience stores, sued Subway seeking the determination that the term “footlong” is generic and is therefore not eligible for trademark protection.  While this suit popped up just last week, the dispute regarding trademark rights to […]